These days most of the business houses no matter big or small create and use blogs and websites to engage with their existing clients, customers or partners and also to reach their potential customers. In-order to create a good market for their products and services, the business houses spend a huge amount on developing some awesome content, SEO and images of their products and services. But most of the startups that start their website for the first time often end up making a wrong decision when it comes to choosing the service of web hosting. They do not properly evaluate the services.
What happens when wrong host service is chosen?
The main objective of any business remains is maximizing the profits. Choosing the wrong hosting service can have a negative impact on your effort to boost your business. Some of the negative effects impacts of wrong hosting services https://www.realhosting.com/ are:
- Revenue loss
Good hosting service ensures smooth running of website all the time. When the site goes down, the potential customers of the business will not be able to access your website or learn anything about your services and products. In the worst case, when the site is used to do eCommerce business, you can afford to have bad hosting service. Down site means losing your income or sales. One of the examples for this is, Amazon. The site of Amazon had a 40 minute of outage and such a small span of time, the company suffered the loss of approximately $5 million dollars. Your loss in the business might not be that big, but for small businesses loss is also a big loss.
- Negative SEO ranking
The goal of content marketing is to keep the ranking of the site on the top. If your site remains is down for a long period of time or repeatedly, then the ranking of the site gets adversely affected. In addition to downtime, slow websites hurts the rankings of your site.
- Malware and security attacks
To keep the website secure there is no apt solution present. However, when cpanel web hosting is taken from a reputed company, then provide the data backup service as well. Thus, even if you lose your data, you will be able to get it back easily.So, these are some of the advantages of selecting a good hosting service provider. There are many hosting service providers present these days, who offer services at an affordable cost, but while choosing the one, you should remain very careful.
When you are dealing with a constantly changing field like search engine optimization you must always be careful to balance the cutting edge with the fundamentals. New advances can give you an edge over the competition but that doesn’t mean that you don’t need to remember the basics. No matter how you build links you need to keep the importance of anchor text in mind,
So what exactly is anchor text? Look at almost any page online and you’ll see certain phrases that are click-able. The words that can be clicked are anchor text. For almost as long as SEO has been around this element has been an essential part of proper optimization. That’s because the words that make up anchor text are used by search engines to figure out what the linked page is exactly. For example, if every link pointing toward a certain page uses to words “ pepperoni pizza” then the engine will assume that the page is relevant to people searching for pepperoni pizzas. You can see how this would be important to people who want to shape how their page is viewed.
As with almost every element of SEO packages many people began to abuse the anchor text system. They’d build thousands of links using the exact same text. Google noticed and began to punish sites with link profiles that seemed artificial. That’s why you need to remember to keep things varied. When links build up organically all sorts of text will be used in links. To create links that work you have to try and recreate the feel of organic growth. This means changing the anchor text you use, both subtly and completely. Different people use different balances, but if you really want to be safe you should consider only using keywords you want to rank for half the time when building anchor text. The other half of the time you should go with more organic phrases, like “click here.”
Regularly check to make sure that your link profile looks good. There are a number of tools available for this purpose but one of the most common is Google’s own analytics tool.. It’s essential that you keep checking to make sure that the links you’re getting are varied enough that you don’t have to worry about being punished by Google. Ever since the Google Panda update more and more sites have been taken down because Google suspects something. Imagine what most natural link profiles look like, filled with all sorts of variety. You can have around a third of your links built around your main keyword and another fifth built around secondary keywords but try to keep switching things up for the other half.
It’s good to try as many SEO in Dubai techniques & tools as you can, but you can’t forget the basics. If you start doing things incorrectly you can quickly develop bad habits that will hurt you in the long run. This is especially true when it comes to anchor text. You have to consciously make sure that every link you build is done correctly so your efforts aren’t wasted. It’s a constant struggle to strike the right keyword balance so you rank without coming off as spam.
Search engine optimization may feel like a solitary endeavor but the reality is that you’re always going to be in heated competition with every other site that’s gunning for your keyword. If your site is worth ranking for then you can bet that you’ll be going up against competition sooner or later. That’s why it’s important to do research on your rivals, since you don’t want to let anyone gain a competitive advantage over you.
The first step toward comprehensive competitive research is checking out what sort of backlinks your competitors have. You want to see what sort of sites are pointing to your competitors, seeing how many links they have and what kind of links they’re getting. You’re looking for quality and quantity. This is important because if a site will link to a site similar to yours then they very well might link to yours. In addition when you look at sites near the top you’ll beginning to get an idea of how many links you need to build in order to reach similar heights. Search online and check out one of the many backlink checking tools available.
Make sure you actually visit your competitor’s site and see what sort of things they are doing to promote their site. Do they have social media accounts? If so visit them and see what sort of popularity they’ve achieved across the web. Just scour their website, digging into the code if you feel like, so you can get a sense of what they’re doing that you can use yourself.
See if your competitors are using SEO guarantee. Until you’ve checked for this you’ll never know if they might be getting a boost by investing in advertising through Google AdWords or a similar tool. If you create an AdWords account you can use their Analyze competition tool to get an idea about what sort of ads your competitors are running and how your own ads stack up.
SEO is a long term game. One look at how your competitors are doing is good, but if you want a really good idea of what’s going on then you should keep checking up regularly. Keep checking every month or two, tracking their backlinks, ranking and web traffic. Compare your trends with theirs and you’ll probably start to see patterns emerge.
Finally, if you are serious about doing competitor analysis but aren’t an expert on SEO then you should consider hiring a firm to do it for you. Really getting to the bottom of how a site has gotten to the rank it’s at requires a certain level of expertise and access to technology. You can invest the time and money to acquire those for yourself but for many people it’s cheaper and easier to outsource the task. For best results of search engine optimization hire SEO agency.
Good competitive analysis should give you an idea of what you need to match your competitors, but if you really want to succeed you have to go beyond what they’re doing. Better content, better links and better ads will all help you pull ahead and capture that top spot. But you can’t be sure that your methods are superior until you’ve determined exactly what they’re doing.
It’s no secret that the world of SEO is constantly changing. Anyone working in the field the last few years can remember the waves Google Panda and Google Penguin made. Those who not only survive, but also thrive are those who can keep up with these changes. One new term professionals in the field need to learn is Semantic SEO.
Currently SEO is based around the keyword. It’s all about trying to get a site to rank number one on Google or Bing for a specific keyword. While this has worked fine so far search engines are expanding the way that searches work. One way is semantic searching. While keyword based searches have to contain the keywords used in the search semantic searches can turn up items that don’t even contain the keyword in the HTML tags and anchor text. Instead Google is using programs that guess searcher intent.
This means it isn’t necessarily enough to go by the old techniques. Just like you can’t spam keywords anymore soon you won’t just be able to optimize pages on keyword alone. The new emphasis has to be based on answering requests. One of the most common search types is the question. A searcher might not just type “shoes” if they are searching for shoes, but rather “what is the best kind of shoe?” It’s not just about the keyword, but the intent behind the word. Appealing to semantic searches is all about providing quality. It’s about finding what the searcher needs and filling those needs.
Currently semantic SEO is a bit of an open question. We are just beginning to see semantic searches put into place. What is known is that it is built with the intent to provide quality information to the searcher. This is a good thing for SEO professionals dedicated to providing high caliber content to those who come to your website. The focus has to shift toward appealing to the reader, rather than courting search engines first. The two are converging as Google creates programs that look for the same things readers do. The trick is digging deep into what your marketing. The more you understand what readers are looking for the easier it is to provide them what they want. That is what semantic searching is all about.
This doesn’t mean that keyword based SEO is dead. The future is uncertain and leading professionals in the field can’t agree on what will happen. What is important is that these sort of changes have happened in the past and will happen in the future. One way or another SEO is always changing, and if you want to be succesful you have to keep up. Still, if you are strong with fundamentals you will always have a place. The people most at risk are those who take short cuts. There will always be a demand for people who provide the kind of high quality content that searchers are actually looking for SEO services in Hong Kong, visit thier official website.