It’s no secret that the world of SEO is constantly changing. Anyone working in the field the last few years can remember the waves Google Panda and Google Penguin made. Those who not only survive, but also thrive are those who can keep up with these changes. One new term professionals in the field need to learn is Semantic SEO.
Currently SEO is based around the keyword. It’s all about trying to get a site to rank number one on Google or Bing for a specific keyword. While this has worked fine so far search engines are expanding the way that searches work. One way is semantic searching. While keyword based searches have to contain the keywords used in the search semantic searches can turn up items that don’t even contain the keyword in the HTML tags and anchor text. Instead Google is using programs that guess searcher intent.
This means it isn’t necessarily enough to go by the old techniques. Just like you can’t spam keywords anymore soon you won’t just be able to optimize pages on keyword alone. The new emphasis has to be based on answering requests. One of the most common search types is the question. A searcher might not just type “shoes” if they are searching for shoes, but rather “what is the best kind of shoe?” It’s not just about the keyword, but the intent behind the word. Appealing to semantic searches is all about providing quality. It’s about finding what the searcher needs and filling those needs.
Currently semantic SEO is a bit of an open question. We are just beginning to see semantic searches put into place. What is known is that it is built with the intent to provide quality information to the searcher. This is a good thing for SEO professionals dedicated to providing high caliber content to those who come to your website. The focus has to shift toward appealing to the reader, rather than courting search engines first. The two are converging as Google creates programs that look for the same things readers do. The trick is digging deep into what your marketing. The more you understand what readers are looking for the easier it is to provide them what they want. That is what semantic searching is all about.
This doesn’t mean that keyword based SEO is dead. The future is uncertain and leading professionals in the field can’t agree on what will happen. What is important is that these sort of changes have happened in the past and will happen in the future. One way or another SEO is always changing, and if you want to be succesful you have to keep up. Still, if you are strong with fundamentals you will always have a place. The people most at risk are those who take short cuts. There will always be a demand for people who provide the kind of high quality content that searchers are actually looking for SEO services in Hong Kong, visit thier official website.