How To Properly Balance Anchor Text

When you are dealing with a constantly changing field like search engine optimization you must always be careful to balance the cutting edge with the fundamentals. New advances can give you an edge over the competition but that doesn’t mean that you don’t need to remember the basics. No matter how you build links you need to keep the importance of anchor text in mind,

So what exactly is anchor text? Look at almost any page online and you’ll see certain phrases that are click-able. The words that can be clicked are anchor text. For almost as long as SEO has been around this element has been an essential part of proper optimization. That’s because the words that make up anchor text are used by search engines to figure out what the linked page is exactly. For example, if every link pointing toward a certain page uses to words “ pepperoni pizza” then the engine will assume that the page is relevant to people searching for pepperoni pizzas. You can see how this would be important to people who want to shape how their page is viewed.

As with almost every element of SEO packages many people began to abuse the anchor text system. They’d build thousands of links using the exact same text. Google noticed and began to punish sites with link profiles that seemed artificial. That’s why you need to remember to keep things varied. When links build up organically all sorts of text will be used in links. To create links that work you have to try and recreate the feel of organic growth. This means changing the anchor text you use, both subtly and completely. Different people use different balances, but if you really want to be safe you should consider only using keywords you want to rank for half the time when building anchor text. The other half of the time you should go with more organic phrases, like “click here.”

Regularly check to make sure that your link profile looks good. There are a number of tools available for this purpose but one of the most common is Google’s own analytics tool.. It’s essential that you keep checking to make sure that the links you’re getting are varied enough that you don’t have to worry about being punished by Google. Ever since the Google Panda update more and more sites have been taken down because Google suspects something. Imagine what most natural link profiles look like, filled with all sorts of variety. You can have around a third of your links built around your main keyword and another fifth built around secondary keywords but try to keep switching things up for the other half.

It’s good to try as many SEO in Dubai techniques & tools as you can, but you can’t forget the basics. If you start doing things incorrectly you can quickly develop bad habits that will hurt you in the long run. This is especially true when it comes to anchor text. You have to consciously make sure that every link you build is done correctly so your efforts aren’t wasted. It’s a constant struggle to strike the right keyword balance so you rank without coming off as spam.