These days most of the business houses no matter big or small create and use blogs and websites to engage with their existing clients, customers or partners and also to reach their potential customers. In-order to create a good market for their products and services, the business houses spend a huge amount on developing some awesome content, SEO and images of their products and services. But most of the startups that start their website for the first time often end up making a wrong decision when it comes to choosing the service of web hosting. They do not properly evaluate the services.
What happens when wrong host service is chosen?
The main objective of any business remains is maximizing the profits. Choosing the wrong hosting service can have a negative impact on your effort to boost your business. Some of the negative effects impacts of wrong hosting services https://www.realhosting.com/ are:
- Revenue loss
Good hosting service ensures smooth running of website all the time. When the site goes down, the potential customers of the business will not be able to access your website or learn anything about your services and products. In the worst case, when the site is used to do eCommerce business, you can afford to have bad hosting service. Down site means losing your income or sales. One of the examples for this is, Amazon. The site of Amazon had a 40 minute of outage and such a small span of time, the company suffered the loss of approximately $5 million dollars. Your loss in the business might not be that big, but for small businesses loss is also a big loss.
- Negative SEO ranking
The goal of content marketing is to keep the ranking of the site on the top. If your site remains is down for a long period of time or repeatedly, then the ranking of the site gets adversely affected. In addition to downtime, slow websites hurts the rankings of your site.
- Malware and security attacks
To keep the website secure there is no apt solution present. However, when cpanel web hosting is taken from a reputed company, then provide the data backup service as well. Thus, even if you lose your data, you will be able to get it back easily.So, these are some of the advantages of selecting a good hosting service provider. There are many hosting service providers present these days, who offer services at an affordable cost, but while choosing the one, you should remain very careful.